Bluff

Goleta is growing towards the west - some developer got the brilliant idea of throwing in a lot of identical units smack in the middle of some lovely nature. Apparently they have somewhat of a look-but-don't-touch attitude towards nature as this is a gated community effectively blocking anyone who might otherwise absentmindedly stroll from the area out into the wilderness surrounding it.
Or maybe not so effectively after all - it does seem a tad amateurish that the walls keeping the dangerous wildlife at bay have huge cracks in them well before they're done building most of the houses.
That doesn't seem to stop them from busily selling off the units. Personally we're a bit sceptical about buying into something that actually called "bluff"...